SOCIAL MEDIA: WHY YOU CAN'T SAY “IT'S NOT FOR ME”
EUMA Conference 2015
Using Social Media to optimize your personal branding
By Jane Barton
YESTERDAY WE SUBMITTED A JOB APPLICATION BY POST; TODAY WE RARELY FEEL THE NEED TO EXPRESS OURSELVES ON PAPER.
Similarly, a recruiter is more likely to Google a candidate before arranging to meet him/her. The Internet has changed the world and of course this also applies to the world of employment. The concept of personal branding has arisen from this phenomenon; the need to develop your own personal strategy – your own brand – in order to create visibility for yourself and, in turn, become accessible to a much wider audience. The use of social media constitutes just one tool in the personal branding approach and, of course, this is closely linked to the notion of having an e-reputation.
> So what is an e-reputation exactly?
To be precise, it’s the totality of the way a brand or a person is represented on the www. It comprises two key elements: identity (what you say about yourself) and reputation (what others say about you). The latter is beyond our control and inevitably bears many risks, which could be detrimental to our image; this is why it is so essential to implement a personal branding strategy.
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Global Executive & Personal Assistant Forum in Vienna on Sep 17-18 2015
SPECIAL PRICE FOR EUMA-MEMBERS.
The Summit takes place at the ARCOTEL Wimberger Wien.
MAIN TOPICS TO BE ADDRESSED:
* Set and negotiate goals and priorities in partnership with your manager(s)
* Project Management skills to serve your team
* Unlock the power of your subconscious mind to boost your energy and confidence
* Assistants as leaders in today's workplace
* Understanding the dynamics of your role as an Executive/Personal Assistant
* Roadmap to taking full control of your career
* How to market yourself again as an EA after losing your job
EUMA gets the additional discount for the early bird registration.
Else-Britt Lundgren, European Chairman EUMA, will speak among others. Lucy Brazier, Founder & Publisher Executive Secretary Magazine will be the Chair of the summit.
Click here for the full program and to make the registration.
EUMA Conference 2015