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Speakers

 

OPENING SPEAKER: THOMAS LEYSEN


 
Thomas Leysen will share his experiences dealing with sustainability and ethical issues as CEO of an industrial company with many environmental legacy issues (Umicore), as well as his views on business ethics as Chairman of a large financial institution (KBC Bank).

About Thomas Leysen

Thomas Leysen has been Chairman of Umicore in Brussels since 2008. In October 2011, he became Chairman of the KBC Group; in 2016, he also took the position of Chairman of the King Baudouin Foundation. From 2008 until 2011, he was Chairman of the Federation of Belgium Enterprises (FEB). He holds a Master of Law from the University of Leuven (Belgium) and started his career in the maritime business in Hamburg, London and Tokyo. From 1983 till 1988, he managed the Transcor group, which he built into an international oil and coal trading company with activities in Europe, America and Asia. In 1989, he managed the restructuring of Générale Trading Cy, a subsidiary of the Société Générale de Belgique. He joined Umicore in 1993 as a member of the Executive Committee, and successively managed several industrial divisions. He became Executive Vice President of the company in 1998. Between 2000 and November 2008, he was Chief Executive Officer (CEO) of the Group. During his mandate, he transformed the former Union Minière, a non-ferrous company into an international materials-technology group called Umicore. Thomas Leysen is also Chairman of the Board of media company Corelio, publishers of a.o. De Standaard and NRC, Belgium’s and The Netherlands’ leading quality newspapers. He is also member of the Global Advisory Council of Toyota Motor Corporation in Japan, of the European Table of Industrialists (ERT) and of the Raad van Advies of the Frans Hals Museum, Haarlem. He chairs the Belgian Corporate Governance Commission.

TRAINING DAY: ‘BUSINESS ETHICS: A MATTER OF CHOICE?’

 

Acting in an ethical way is about being able to distinguish “right” from “wrong”. It is about integrity and doing the right thing, even when no one is watching. 
But how do you determine what is right or wrong in business? First and foremost, doing business is about value creation, not about financial profit generation. Profit is the result, not the purpose. The Training Day workshop focuses on the pitfalls of doing business in an ethical way. We look at what it takes to achieve ethical value creation and handle burning questions: what to do when things go wrong beyond your own control? How to protect your brand and make your company stand out from the crowd for the right reasons? 
As we are genuinely interested in your experience, we go further than a theoretical training on business ethics. When you register, you will be invited to respond to a brief set of questions a few months before the workshop. Consequently, the event will be an unforgettable learning experience due to the exchange of practices from the real business world. 
Make it a matter of choice.

About Ann Galland
In 2009, after 23 years of different leading marketing positions in international companies, Ann set up her own company, Galand.be, a management consultancy agency that develops authentic customer-centric marketing strategies, to create sustainable growth based on customer value. 
Because she strongly believes that “keeping your customer’s customers happy in a profitable way” is the best business strategy of all, Ann supports companies to make a successful shift from company-centric thinking towards a customer-centric approach, based on a unique customer intimacy model that works in both B2C and B2B environments.

Galland.be has customers in different markets, such as high tech, pharma, design and education, to name only a few. More details on Ann’s beliefs, business offering and achievements can be found on www.galland.be

From 2002 until 2008, Ann Galand was Global Director Marketing at Barco at Group level. Barco is a world technology leader in visualisation products with presence on all continents and in a wide range of sectors that each have their own sales channels (direct/OEM/system integration/distribution). In this function, she strategically strengthened the marketing function through setting up an effective and cost-conscious global marketing department with worldwide responsibilities (overall global marketing strategy, brand development and acceleration, customer relation management, eMarketing (internet, secure extranet and online customer experience), marketing ROI). She built strong global brand recognition in all international markets the company is active in, through streamlining and bringing consistency in the marketing processes worldwide. In addition, a dedicated China marketing team was set up in Shanghai and Beijing, leading the company to superior business results in that area of the world.

From 1996 until mid-2002, Ann Galland was Director Marketing and Communications for the display solutions division of Barco. In this international position, Ann had the overall responsibility for the marketing and communications strategy and operations in Europe, North America and Asia. Ann was also official worldwide spokesperson for the company.

Prior to joining Barco, i.e. between 1986 and 1996, she held various marketing positions in large international companies, such as Dow Chemical, Fortis and Wang Computers, thus gaining a wealth of experience in both consumer and B2B marketing.
Ann Galland graduated in 1986. She holds a Master degree in translation and interpreting (English-French) and has a post-university degree in Spanish (University of Ghent, Belgium). She participated in a wide variety of postgraduate programmes in both marketing and general management (e.g. Vlerick Management School, CEIBS Shanghai, Insead and London Business School). 

In 2003, Ann Galand was elected as a Fellow of the Hogenheuvelcollege of the University of Leuven. She won several awards, amongst which “Best Website of the Bel-20”, “Best Annual Report of the Bel-20” and “Best Medical Imaging Ad Worldwide”. Her strategic marketing vision and branding strategy have been published as case studies in international publications, such as “Marketing Management, de Essentie” by Philip Kotler and Kevin Lane Keller and “Marketing Communications” by Patrick De Pelsmacker, Maggie Geuens and Joeri Van Den Bergh. In STIMA’s “Marketing Jaarboek 2012” she wrote an article on experience marketing and the importance of word of mouth.